The study of consumption and attitude towards product/brand plays an essential role for the companies who want to understand the market, and then to plan effective marketing. In order to knowl, understand and influence ...

The first part of study shows that the term food source of the product is agricultural production, meaning that comes from the ground or a biological transformation (assimilation), such as: - of crops: wheat, corn, vegetables, ...

In the XXI century we are witnessing a phenomenon of integration in the field of agriculture and agri-food , which is the result and also cause of the development of agri-food marketing. The practice of marketing has ...

During the transition from Soviet-style economic system to one based on market principles property rights have become of a major importance, once it became clear that private ownership of the means of production is the ...

Goods of intellectual origin, primarily objects subject to legal protection, have been recognized for many decades as valuable economic goods that meet certain needs, are predominantly technological, scientific or artistic, ...

Este dovedit faptul, că marketingul este ineficient când reprezintă un simplu compartiment al unei întreprinderi, el devine eficient doar atunci când toţi angajaţii acesteia sunt conştienţi de contribuția lor în satisfacţia ...

This article presents the peculiarities of elaborating and substantiating the strategy of developing the marketing activity within the grain producing households. The goal of the marketing strategy for grain-producing ...

The process of studying the medicinal plant market is a relatively new section in the Marketing Department’s activity of Forestry Agency “Moldsilva”. The insistent research of local and foreign market has influenced the ...

Marketingul online este o realitate de care ar trebui să ţină cont orice entitate din Republica Moldova, indiferent de dimensiunea acesteia. Aplicarea strategiilor de marketing în acest domeniu trebuie realizată concomitent ...